News (smart packaging)

Tauseef Bashir, chief sales officer (photo: Thinfilm)

Thinfilm announces organisational changes to fortify position as leading NFC mobile marketing solutions provider

Thin Film Electronics (Oslo, Norway), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, announced several organisational changes that are expected to further accelerate the company’s growth in the NFC mobile marketing solutions space.

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CPI’s SmartMed project will utilise expertise in printable electronics to deliver smart packaging applications (photo: CPI)

CPI’s new project to bring a world-class medicines smart packaging capability to the UK

The Centre for Process Innovation (CPI), the UK’s technology innovation provider for process manufacturing, announced that it has begun the first phase of its ‘Medicines Smart Packaging’ project. This phase of the North East Local Enterprise Partnership (LEP) funded project, known as SmartMed, will begin the process of crystallising the needs for innovation in the smart packaging of medicines and medical devices leading to the creation of an innovation capability.

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Thinfilm’s NFC SpeedTap tags (photo: Thin Film Electronics)

Thinfilm and GlaxoSmithKline bring NFC technology to leading over-the-counter brand Flonase

Thin Film Electronics ASA (Oslo, Norway), a global leader in NFC mobile marketing and smart packaging solutions, announced that GlaxoSmithKline, one of the world’s leading research-based pharmaceutical and healthcare companies, has commercially deployed Thinfilm’s unique SpeedTap tags to create interactive ‘smart’ shelves for enhanced communication with consumers at time of purchase decision-making.

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