The Origo Steering Wheel concept is designed to improve safety by reducing driver distraction with intuitive controls adapted from mobile device user experiences. It improves the way a driver accesses information, and controls non-driving functions, in the vehicle with intuitive thumb controls accessible with a safe hands-on-wheel driving position. Relevant information is presented in each situation, ensuring the driver can focus on the primary task: safe driving. The concept replaces multiple mechanical controls in different locations with novel, 3-dimensional touch sensors that are integrated in the steering wheel and easily operated by thumb, providing a natural, smartphone-like interaction.
Organic and printed electronics has developed into a global market worth more than $35bn. While OLED displays currently play the biggest role, in the coming years strong growth is expected in other applications such as NFC/RFID, sensors, wearable electronics, and in the automotive and medical industry sectors. These trends are also reflected in the eighth edition of the Roadmap published by the OE-A (Organic and Printed Electronics Association), a working group within VDMA.
TactoTek (Oulu, Finland) and Marquardt are developing an injection-moulded structural electronics (IMSE) solution for a leading automotive OEM in their first collaboration project. The pre-development project is for a specific vehicle family and includes full automotive validation of the IMSE parts.