News (RFID)

 
Powercast long-range wireless power technology gains FCC approval to power on-shelf retail applications like wirelessly illuminated product packaging, interactive end cap displays and electronic paper displays (EPD) such as electronic shelf-edge labels (p

The Powercast Corporation (Pittsburgh, Pennsylvania) announced that its radio-frequency (RF)-based long-range over-the-air wireless power technology has received three new certifications from the Federal Communications Commission (FCC) – totalling seven since 2007 – adding retail applications to the company’s existing FCC approvals for deployments in consumer, commercial and industrial environments. Powercast’s technology works in the far field to charge multiple devices over the air, without range limitations from the FCC, and without wires, charging mats or direct line of sight needed.

 
A part of Smartrac’s NFC portfolio (photo: Smartrac)

Smartrac Technology Group (Amsterdam, The Netherlands), a leader in RFID products and IoT solutions, and Compass Marketing (Annapolis, Maryland), a leading provider of marketing and technology solutions in the CPG industry, have announced a partnership to keep accelerating the success of the Smart Retail Label (SRL) Network globally.

 
Superdry trusts in Nedap’s RFID technology for its stores (photo: Nedap)

Last month, Nedap (Groenlo, The Netherlands) announced that the fashion retailer Superdry has signed up for !D Cloud, Nedap’s RFID software platform. This is an important step in the retailer’s omnichannel strategy, with the objective to increase inventory accuracy and align online and physical store sales. The RFID deployment involves more than 200 stores across the globe, with initial focus on the UK, European and US markets.

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