News (RFID)


Avery Dennison Corporation, a global leader in materials science and the world's largest manufacturer of UHF RFID (radio frequency identification) tags, started operations of its new intelligent labels factory in Brazil. The new plant aims to meet the growing demand from various industry sectors within the national market and other regions in South America, as driven by new “contactless” consumer experience and omnichannel models. The new unit is the first in the country and the eighth in the world to start operating – among other facilities in China, Malaysia, Europe, the United States and Mexico.


Identiv, Inc. (Fremont, California), a global leader in digital security and identification in the Internet of Things (IoT), recently announced the Identiv Secure Authentication Platform for validating high-security near field communication (NFC) tags. The platform enables any consumer engagement interaction to provide a unique user experience through Identiv’s validation service.


Avery Dennison Smartrac (Glendale, California) recently launched its AD Minidose U9 RAIN RFID inlay for pharmaceutical applications, unlocking critical RFID value for healthcare, pharmacies, and laboratory asset management. AD Minidose U9 is one of the smallest products on the market to receive ARC certification (Spec S) from Auburn University’s RFID Lab, and to be approved for use by the DoseID industry consortium.

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