The intelliFLEX Innovation Alliance is the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA).

At the 2016 AGM in May, members granted the CPEIA and the board of the directors licence to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association. The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics.