News (NFC)

 
PragmatIC will be present at the LOPEC Conference 2018 (photo: PragmatIC)

In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.

 
Tauseef Bashir, chief sales officer (photo: Thinfilm)

Thin Film Electronics (Oslo, Norway), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, announced several organisational changes that are expected to further accelerate the company’s growth in the NFC mobile marketing solutions space.

 
Thinfilm’s NFC SpeedTap tags (photo: Thin Film Electronics)

Thin Film Electronics ASA (Oslo, Norway), a global leader in NFC mobile marketing and smart packaging solutions, announced that GlaxoSmithKline, one of the world’s leading research-based pharmaceutical and healthcare companies, has commercially deployed Thinfilm’s unique SpeedTap tags to create interactive ‘smart’ shelves for enhanced communication with consumers at time of purchase decision-making.

Event diary

Currently there are no events.