News (NFC)

NFC technology from Thinfilm plays a major role in The Conran Shop’s collaboration with Pinterest (photo: Thinfilm)

The Conran Shop and Pinterest are collaborating to deliver an innovative, multi-faceted experience for consumers in celebration of the London Design Festival 2018, which will enable shoppers to engage with the inspiration they see in-store and take action with a personalised shopping journey.

Davor Sutija, CEO of Thinfilm (photo: Thinfilm)

Thin Film Electronics (Oslo, Norway), a global leader in NFC mobile marketing solutions, collaborates with Clause, a provider of “smart” legal contracting technology based in New York City. Through the collaboration, Clause and Thinfilm will use NFC to facilitate the pairing of physical goods to digital contracts through the tap of a smartphone.

The interactive beer label with AR functions (photo: Talkin’ Things)

The Multi-Color Corporation (MCC), which is based in Batavia, Ohio, and Talkin’ Things (Las Vegas, Nevada) recently announced that they have become the first Internet of Things packaging platform providers to combine augmented reality (AR) and NFC technology to create a unique customer experience in connected product that is expected to help boost its sales. This label demonstrates how advanced smart packaging can be by interacting with the consumer via AR facial recognition and incorporates dynamic scenarios dependent on users’ emotions.

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