The Multi-Color Corporation (Cincinnati, Ohio), a global leader in premium label solutions announces a strategic partnership with Talkin’ Things, a smart packaging system. This system enables brands to communicate with consumers, protect against counterfeiting, track products throughout the supply chain, and much more.
Smartrac (Amsterdam, The Netherlands) announced the appointment of Dinesh Dhamija as chief technology officer and member of the management board. With this new position, the RFID and IoT solutions provider reflects the growing importance of technology and innovation for its continued success.
In the last few years several brands have experimented with NFC enabled smart packaging, but these trials have primarily been in low volume marketing campaigns. A significant reduction in cost is required to progress to high volume, mass market roll out.