CYNORA (Bruchsal, Germany) debuted its first commercial product, a fluorescent blue emitter that promises to significantly improve the efficiency of Organic Light Emitting Diode (OLED) displays used in mobile phones, laptops, TVs, and other applications. The company is an emerging OLED materials leader.  The product, known as the cyBlueBooster, employs an advanced molecular design and is >15 percent more efficient than comparative emitters. It can be easily integrated into existing OLED stacks and is available in multiple shades of blue for application customisation. The product aims to help display manufacturers immediately harness untapped efficiencies in the emission layer of their OLED devices.