Touch Taiwan 2019: AUO’s integrated solutions power new retailing


AU Optronics Corp. (AUO) participated at Touch Taiwan 2019 to showcase the TARTAN display technology, which is capable of customised low-volume and high-variety manufacturing, as well as a lineup of diversified smart retail solutions. At the world-renowned display tradeshow in Taipei, AUO demonstrated its hardware and software integrated capabilities in exploring Online-To-Offline retail opportunities.

With the developing trend of smart transportation and smart retail, displays with specialised sizes have increased in demand due to various space constraints. With its accumulated panel development capability and manufacturing experiences as the foundation, AUO launched the TARTAN display technology. Different from general stretched displays cut from 16:9 LCD panels, TARTAN implements native photomask manufacturing processes which can maintain high quality and stability, as well as being customisable in size according to customers’ requirements. In addition, AUO also offers specialised industrial-grade displays which feature high brightness and durability, wide temperature liquid crystal, 24/7 operation, and low power consumption to support long lasting operations, especially in harsh environments such as  outdoors under strong sunlight.

The TARTAN video wall presented at the exhibition was comprised of stretched and square displays in various sizes from 28-inch to 48.5-inches. The LCD panels possess unique properties including multiple sizes to accommodate different application spaces and installation flexibility, which allows them to be placed at station platforms and in train cars to display transportation information and advertisements, or in retail stores and restaurants to broadcast product and discount information. The new form-factor displays yield better effectiveness in space usage and more possibilities for innovative designs to enhance the passenger and customer experience.

Digital signage has become an essential and interactive communication medium in smart retail, and the ubiquity of AI and IoT technology accelerates the diverse applications of smart displays. AUO presented a complete series of smart displays supporting the Intel Smart Display Module. A patented hybrid slot design is compatible with both the SDM-S & SDM-L models. The standard and small plug-in computing boards with powerful processing power can be easily installed into the displays. Paired with flexible designs including multi-gen Intel processor and scalable performance support, it brings together easy installation, upgrade and maintenance.

Currently AUO offers the most complete lineup of displays supporting Intel SDM in the industry, covering digital signage and video wall applications in various sizes from 32-inch to 85-inches. At the exhibition, AUO presented an array of brand new products, including 55-inch Full HD high brightness, 55-inch UHD 4K, and 85-inch UHD 4K high brightness displays. The various display solutions are all equipped with ultra-high resolution, ultra-high brightness and high contrast ratio. The devices are integrated with image recognition and interactive applications and incorporate a variety of smart functions, thereby providing retailers with All-in-One solutions to meet market demands.

To extend its hardware value chain, AUO acquired ComQi in 2018. ComQi is a global provider of cloud based digital signage and customer engagement technologies. It is a one-stop shop for hardware and software solutions and services to meet retail objectives.  Together AUO and ComQi provide comprehensive smart integrated solutions to enhance precision marketing, attracting more eyeballs by practicing attention marketing.

ComQi manages thousands of multimedia players and over 25 000 display screens for clients across 34 countries around the world with services deployed in fashion retailers, airport convenient stores and duty-free shops, gas stations, hypermarkets, theme parks, famous large sporting goods chains and more.

AUO’s digital displays have ultra large size, UHD 4K high resolution, high brightness, stretched type and integrated touch features to fulfill department store and supermarket applications. AUO’s smart retail solutions also allow retailers to create better shopping experiences by providing for interactive window displays with infrared radiation technology, virtual fitting, RFID interactive showcase, digital menu boards, smart shelf, mobile payment, and facial recognition.

The Store Takeover technology allows for customers to be engaged interactively in fun ways when the sensor system triggers multiple screens to show synchronised high quality images, creating a unique and dazzling experience for shoppers. And when a shopper picks up an item, Uplift technology begins to display detailed product information on the screen behind the item. This powerful sales tool increases product value and helps store associates introduce products.

Facial recognition and analysis help retailers collect and analyse customer attributes, traffic flow, and purchasing behaviours. Suitable product and discount information are then displayed on the digital signage according to different customer age and gender groups to achieve precision marketing and maximise digital advertisement benefits. Digital signage integrated with sensor devices and content management systems encourage customers to interact more with the content, as the devices immediately show complete information related to products the customer is interested in. AUO’s smart retail solutions create unique, personalised interactive experiences for each customer, thereby increasing their desire to purchase the product and consequently accelerate sales volume and lower operation costs for AUO’s customer.

Caption: AUO offers a complete lineup of displays supporting Intel SDM in the industry (photo: AUO)

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