Thinfilm announces key partnership in NFC label conversion with Beneli
Thin Film Electronics ASA, a leading provider of NFC smart packaging solutions using printed electronics with headquarters in Oslo, Norway, announced a partnership with Sweden-based Beneli AB, a leader in self-adhesive labels and related solutions. The partnership is expected to significantly strengthen Thinfilm’s converter programme by providing strategic coverage in Scandinavia and in the broader European region. In addition, the relationship extends Beneli’s wireless product offering beyond RFID asset tracking to now include NFC solutions for consumer engagement and authentication applications.
Thinfilm and Beneli will collaborate to deliver Thinfilm’s NFC solutions – featuring both SpeedTap and OpenSense tags supported by a cloud-based software platform – to existing Beneli clients and other leading consumer brands across a range of markets. Beneli maintains a strong presence in the spirits, medical, cosmetics, and tobacco verticals, and also serves the food, pharmaceuticals, and logistics industries. Initial market trials are expected to begin in the second quarter of 2017.
Each SpeedTap and OpenSense tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with the cloud, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with consumers. As a result, marketers are able to instantly deliver authentication messages, promotional offers, product news, and other relevant content. OpenSense technology also offers additional protection against package tampering and refill fraud.
“I’m very excited about our partnership with Thinfilm and the ability it gives us to deliver more value to our customers,” said Jimmy Sterner, CEO of Beneli. “With Thinfilm’s NFC technology, we can now offer a powerful solutions platform that significantly enhances the ability of brand owners to connect and communicate with consumers.”