Talkin‘ Things and MCC combine augmented reality and NFC technology on new beer label


The Multi-Color Corporation (MCC), which is based in Batavia, Ohio, and Talkin’ Things (Las Vegas, Nevada) recently announced that they have become the first Internet of Things packaging platform providers to combine augmented reality (AR) and NFC technology to create a unique customer experience in connected product that is expected to help boost its sales. This label demonstrates how advanced smart packaging can be by interacting with the consumer via AR facial recognition and incorporates dynamic scenarios dependent on users’ emotions.

The smart label produced by MCC becomes a trigger, no additional marker has been implemented to launch an AR experience. When the customer scans the smart label with a mobile app, the skull presented on the label engages into interactive dialogue with the consumer. The face recognition feature detects if the customer is happy or sad and customises the next part of the dialogue. Variable AR scenarios are also launched depending on answers provided to questions asked by the skull.

„Thanks to our labelling production capabilities and Talkin’ Things technology combined with creative services, we are able to offer our clients a brand new solution that will completely transform a product and change the way end-customers interact with it,” says Craig Miller, president of NA CPG at Multi-Color.

Additionally, NFC smart label applied to the bottle’s neck provides a proof of purchase solution for 2-stage communication with end-customers. It recognises when the product has been opened to provide different messages to the customers.

„With our technology it is also possible to provide completely new experience with AR technology before and after the purchase,” adds Marcin Pilarz, CEO at Talkin’ Things.

Talkin’ Things provided NFC technology, creative concept and artworks for augmented reality and software development. The smart labels were produced by Multi-Color.

Caption: The interactive beer label with AR functions (photo: Talkin’ Things)

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