TactoTek and NBHX partner to advance IMSE technology in China's automotive sector
The strategic partnership marks a pivotal step in TactoTek's global expansion.
TactoTek, a leader in in-mold structural electronics (IMSE), and NBHX, a premier supplier of automotive interior and exterior solutions, have entered into a strategic partnership aimed at accelerating the adoption of IMSE technology within China's automotive industry.
According to a joint company statement, this collaboration signifies a pivotal step in TactoTek's global expansion, providing automotive OEMs in China with access to innovative design and manufacturing solutions. IMSE technology integrates electronics into 3D injection-molded structures, enabling the creation of slimmer, lighter and more cost-effective components without compromising performance.
"China’s automotive industry is evolving rapidly, with a growing demand for smart, visually impactful solutions," said Jussi Harvela, CEO of TactoTek. "IMSE technology is uniquely positioned to meet this need, delivering integrated illumination and electronics in ultra-thin, seamless formats. Through our partnership with NBHX, we’re bringing a compelling combination of design flexibility and cost efficiency to Chinese OEMs."
Addressing the increasing demand for cutting-edge solutions
NBHX will leverage TactoTek's IMSE technology to enhance its product offerings, focusing on illuminated applications that showcase IMSE's design versatility and superior light performance. The partnership aims to address the increasing demand for integrated, aesthetically pleasing, and cost-efficient solutions in vehicle interiors and exteriors.
"At NBHX, we're committed to delivering cutting-edge solutions that meet the evolving needs of our customers," said Yan Sun, CEO of NBHX. "Integrating TactoTek's IMSE technology into our product line enables us to offer innovative features that enhance both functionality and design, setting new standards in the automotive industry."
One of the first IMSE applications to be introduced through the partnership is an illuminated NBHX emblem (pictured), created using IMSE technology. This emblem demonstrates how advanced lighting, electronic integration and design aesthetics can be achieved in a single injection-molded part. With seamless surface, ultra-slim form factor and excellent light uniformity, IMSE emblems offer OEMs a striking, brand-enhancing solution that also reduces system complexity and cost.
The partnership is officially launched at the Auto Shanghai 2025 (23 April to 2 May 2025), where NBHX presents a range of IMSE demonstrators, highlighting the practical applications and benefits of this advanced technology.
About TactoTek
TactoTek, Oy, headquartered in Oulu, Finland, is the world leader in developing and licensing in-mold structural electronics (IMSE) technologies. Automotive, aviation, connected home, industrial control and medical brands use TactoTek innovations to create next-generation user experiences that are compelling, differentiated and more sustainable. Designers use TactoTek IP to integrate circuits and components directly into plastic parts, transforming conventional structures into smart interactive surfaces. TactoTek licenses its intellectual property, including over 290 patents and critical know-how developed over a decade of intensive R&D and quality testing, to global manufacturers who use reliable, standardised manufacturing processes to produce curved-shape and conformal electronics.
About NBHX
NBHX is a leading Chinese Tier 1 supplier of automotive interior and exterior solutions, serving global OEMs with design, manufacturing and innovation capabilities. The company is headquartered in Ningbo and operates across China and internationally.
Source: TactoTek
Caption: Illuminated NBHX Emblem prototype designed and manufactured utilising the IMSE (in-mold structural electronics) technology developed by TactoTek. (Image: TactoTek)
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