SmartLabel gets advanced digital product lifecycle management with EVRYTHNG


EVRYTHNG, the New York and London-based Internet of Things smart products platform, has announced its ability to support the SmartLabel transparency initiative, enabling consumer goods companies to easily participate in the programme, as well as to rapidly web-enable their products at scale and implement new digital applications across the product lifecycle.

SmartLabel  already allows consumers to access detailed product information about more than 9000 food, beverage, household, pet care, and personal care products simply by scanning a QR code on the product’s packaging or by doing a web search. EVRYTHNG’s platform now allows consumer goods companies to maximise the value of SmartLabel solutions, connecting the on-pack triggers to Active Digital Identities in the cloud to deliver product information via the SmartLabel programme, while also capturing real-time data and driving digital product lifecycle management capabilities.

“Consumers want more and more detailed information about the products that they consume or use, and a growing number of companies and brands are using the SmartLabel digital transparency platform to give consumers access to more information than could ever fit on a package label,” said Jim Flannery, senior executive vice president at the Grocery Manufacturers Association, which has created SmartLabel in partnership with the Food Marketing Institute.

“Not only are we helping food and beverage brands participate in this incredibly important industry-leading transparency initiative, but we’re also allowing these companies to maximise the on-pack real estate of SmartLabel triggers to create even more consumer and business value,” said Niall Murphy, co-founder & CEO of EVRYTHNG. “This is yet another way we’re providing consumer goods brands with a shortcut to turn their physical products into smart, digital assets—a critical element of their overall digital transformation strategies.”

Caption: SmartLabel enables consumers access to product information (photo: SmartLabel)

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