Samsung advances new era of screens at CES 2023
Samsung Electronics Co., Ltd. (Suwon, Korea) unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.
Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology. This year, the Korean corporation takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.
“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business, Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”
Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by the company’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.
Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.
The 2023 MICRO LED lineup offers new models ranging from 50- to 140-inches to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired setup. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.
And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55-, 65- and the new ultra-large 77-inch models. The latest OLED lineup comes with Quantum Dot technology that has been developed for Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation.
The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.
Caption: At CES 2023, Samsung unveiled its latest lineup in displays for the consumer market (photo: Samsung)