Refocused Canatu launches new brand and website


Carbon nanotubes are here to stay. They have evolved from their beginnings to being able to provide a transformative impact in breakthroughs. Likewise, Canatu (Vantaa, Finland) has evolved from its early start-up days to a solid company with a firm foundation and sharp focus.

To support that, they have launched new brand and website, which are aligned with their strategy and direction. “Our new vision is to create the most advanced carbon nanotubes for industry-transforming products. We are already doing this in two industries and expanding into new domains. By solving challenges in the nanoscale with our forerunner partners, we expand what is possible. Just imagine, one gramme of Canatu CNT has a tremendously high surface area equalling multiple football fields enabling e.g. precise detection of painkiller concentrations from a small blood drop in real-time. Please join me in welcoming the #carbonage,” said Juha Kokkonen, CEO of Canatu.

“Our strategy looks ahead with a clear focus without losing the curiosity to discover Canatu has had since the beginning. To reflect that, we revised our brand strategy and identity, giving us a solid foundation for years to come. Canatu is all about making things future-proof, and it is important that our brand reflects that as well,” said Mari Makkonen, VP Marketing & Communications of Canatu.

Caption: Carbon nanotubes are becoming more commonplace and will eventually touch most people’s life in one way or another (photo: Canatu)

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