Pragmatic Semiconductor aims to optimise NFC connectivity with flexible chips
With the launch of NFC Connect, the British pioneer in flexible semiconductor technology is expanding its market opportunities for edge and item-level intelligence at scale.
Pragmatic Semiconductor Ltd., headquartered in Cambridge, UK, has announced the launch of its latest radio frequency identification (RFID) near-field communication (NFC) product line, Pragmatic NFC Connect. According to a company statement, NFC Connect redefines the parameters of NFC connectivity, unlocking seamless, item-level intelligence for mass-market products – traditionally constrained by cost, supply chain and sustainability challenges.
Powered by Pragmatic's unique FlexIC (flexible integrated circuit) technology, NFC Connect delivers industry-standard NFC endpoint capability in an ultra-thin, flexible form factor with a uniquely low carbon footprint. "Inlay manufacturers, label convertors and service bureaus can now empower brands to effortlessly integrate NFC functionality into products or packaging – even on curved surfaces – delivering smarter, more connected experiences and deeper levels of consumer engagement at scale.
Bridging the physical and digital world
“Pragmatic’s FlexIC technology sustainably bridges our physical and digital worlds to enable low carbon, low-cost edge and item-level intelligence at scale,
where it simply wasn’t possible previously," said David Moore, Chief Executive Officer, Pragmatic Semiconductor.
"Our NFC Connect product line empowers sustainable customer innovation, enabling brands to unlock richer consumer experiences and drive deeper connections, from customer loyalty programs, product authentication and provenance, to facilitating improved reuse and recycling for a more circular economy. We see tremendous market demand in fast-moving consumer goods – such as food and beverage, apparel, pharmaceuticals and cosmetics – with applications rapidly extending to smart health and wellness devices, toys and games, and food freshness detection."
James Davey, SVP Sales, Business Development and Product Management, Pragmatic Semiconductor added: " NFC Connect conforms with ISO15693 and NFC Forum Type 5 industry standards, and is easily integrated into existing workflows, providing inlay, assembly and converter ecosystem partners with a unique opportunity to expand their product portfolios while addressing new market opportunities.
"With an industry-leading low carbon footprint and passively powered, it offers NFC-enabled iOS and Android smartphone compatibility, enabling use within existing reader infrastructure. It can be assembled onto single-sided NFC RFID antennas, giving our customers the ability to develop thinner, more cost-effective and more sustainable NFC solutions."
Rapid cycle times and cost efficiencies
Francisco Melo, President, Solutions Group at Avery Dennison – a global leader in materials science and digital identification solutions, and a strategic investor in Pragmatic – adds: "Innovation is the lifeblood of our industry. It is also key to realising item-level intelligence at scale and extending unique itemlevel ID to new segments, such as FMCG. It’s exciting to see the launch of Pragmatic NFC Connect and to be part of this journey, I look forward to our continued strategic partnership enabling clients to pursue exciting new market opportunities."
Hector Gomez, VP of NFC Business Development at Tageos – a global leader in RFID products, and a key ecosystem partner – commented: "We celebrate the launch of Pragmatic NFC Connect and are delighted to explore how we can integrate the technology into our future portfolio. It is also further confirmation of our joint ambition and leadership in meeting the latest customer and market needs and in expanding and shaping the range and flexibility of new products and applications for RFID and NFC innovations."
Frank Lehmann, Vice President of Corporate Venturing and Open Innovation at Amcor – a strategic investor in Pragmatic Semiconductor – adds: "We are excited to see Pragmatic launch this innovative product, which can unlock multiple opportunities for connected packaging options and more sustainable business models for a variety of brands. We look forward to exploring the potential applications and leveraging Pragmatic’s exciting technology."
Qiao Luyun, Secretary of the Party Committee and Chairman at Jinjia Group commented: "We welcome the launch of Pragmatic NFC Connect, and the new levels of innovation it brings to the digital packaging sector. This supports our shared vision for a more sustainable future, delivering item-level intelligence through smart packaging, contributing to the circular economy and driving digital transformation to bring an interconnected world closer to reality."
Martin Březina, VP of LUX-IDent, part of HID, commented: "RFID product innovation is crucial to meeting customer needs worldwide. Given our longstanding partnership with Pragmatic Semiconductor, we are excited to see the launch of Pragmatic NFC Connect, which enables the development of more efficient, sustainable RFID labels and custom designs."
NFC Connect is manufactured at Pragmatic Park, Co. Durham – the company's flagship production facility and home of the UK's first 300mm semiconductor fabrication line – which provides capacity to produce billions of chips per year using its innovative fabrication process. This sustainably delivers rapid cycle times and cost efficiencies, consuming less energy and water and fewer harmful chemicals, than standard semiconductor manufacturing, while significantly driving down the environmental impact of production.
Initial volume samples of the first member of the NFC Connect product line, PR1301, are available as frame-mounted 300 mm wafers, singulated dies and sample inlays.
Caption: Powered by Pragmatic's FlexIC (flexible integrated circuit) technology, NFC Connect delivers industry-standard NFC endpoint capability in an ultra-thin, flexible form factor with a uniquely low carbon footprint. (Image: Pragmatic Semiconductor)
Source: Pragmatic Semiconductor
www.pragmaticsemi.com