PragmatIC at the IDTechEx Show in Santa Clara: “To trillions of smart objects and beyond”


Scott White, CEO at PragmatIC (Cambridge, UK), will give a presentation entitled “To trillions of smart objects and beyond” at the IDTechEx Show in Santa Clara, California, on 15 November 2018.

In an increasingly competitive industry, retailers and brands are always looking for innovative ways to improve business operations and engage better with their customers. Incorporating intelligence and interactivity into FMCGs (fast moving consumer goods) brings significant benefits. Retailers have unique electronic traceability across the entire product lifecycle – from manufacture, through the distribution supply chain and into the retail store, ensuring accurate and automated inventory management. And brands can easily engage with individual consumers in-store and at home, gaining valuable business insights as well as offering personalised product information, promotions, how-to guides and even local recycling advice.

While conventional silicon integrated circuits (ICs), or chips, are great for sophisticated computing devices, they are not economically viable for embedding into low cost FMCGs. So, while silicon-based RFID and NFC has gained significant traction, today these applications are limited to high-end products or promotional campaigns, not mass-market deployment.

At the IDTechEx Show (14-15 November 2018), PragmatIC will outline how its flexible integrated circuits (FlexICs) enable electronics in everyday items, and how its innovative FlexLogIC fab-in-a-box creates a low capital, distributed and scalable production model to deliver trillions of smart objects. PragmatIC will exhibit on stand Q18.

Caption: Scott White, CEO at PragmatIC (photo: PragmatIC)  

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