OLEDWorks continues collaboration with Audi as official supplier

The new Audi A5 and S5 are the second vehicle family to include digital OLED 2.0 technology enabled by the Atala Brand.
OLEDWorks, a global leader in automotive organic light emitting diode (OLED) technology, has exhibited at CES 2025, held from 7-10 January in Las Vegas, NV/USA. During the prestigious event, OLEDWorks showcased its latest innovations in automotive lighting technology.
On the occation of the event, OLEDWorks has announced its continued collaboration with Audi as the official supplier of digital OLED rear lighting panels for the new Audi A5 and S5. This joint effort brings second-generation digital OLED technology (digital OLED 2.0), produced under the Atala brand, to the forefront of automotive lighting innovation, which marks a tenfold expansion from 6 to approximately 60 high-contrast segments per panel since the first-generation.
Enhancing both aesthetics and functionality
The new Audi A5 and S5, along with the Audi Q6 e-tron, are equipped with cutting-edge digital OLED to customise the vehicle’s appearance with up to eight distinct digital light signatures. This technology features individually addressable segments, allowing for dynamic and personalised lighting design that enhance both aesthetics and functionality.
The six digital rear OLED panels in the Audi A5 and S5 have a total of 364 individually addressable, software-controlled segments that offer exceptional communication capability. The active digital light signature visualises the liveliness and unique personality of the car, with a new image generated several times per second via Audi’s specially developed algorithm.
"The inclusion of second-generation digital OLED lighting in the Audi A5 and S5 highlights the exceptional capabilities of Atala technology," said David DeJoy, CEO of OLEDWorks. "Our ongoing collaboration with Audi underscores our commitment to delivering innovative lighting solutions that enhance vehicle personalization and safety."
Using swarm data
The digital OLED rear lights in the Audi A5 and S5 are designed to improve safety and communication on the road. This includes the communication light function that uses swarm data to automatically generate a specific static light signature, alerting other road users to potential hazards with integrated warning symbols.
To further enhance safety, the communication light features a unique signature that warns approaching vehicles when occupants are about to exit. This functionality extends the benefits of exit warnings to other road users. Additionally, the communication light indicates the status of park assist in automated parking mode, ensuring that the vehicle is safe to approach.
"The new digital OLED rear lights 2.0 in the Audi A5 and S5 represent a significant advancement in automotive lighting functionality," said Dr. Werner Thomas, Project Manager OLED-Lighting at AUDI AG. "This innovative technology not only enhances the visual appeal of our vehicles but also improves safety and communication on the road."
About OLEDWorks
OLEDWorks is a global leader in the development and production of automotive qualified organic light-emitting diode (OLED) technology. Its Atala product line offers the brightest, most reliable and longest lasting automotive OLED lighting on the road today. Crafted to meet the needs of designers and engineers, Atala enables unparalleled design freedom with ultra-thin, flexible and highly segmented OLED lighting. From the size and shape of segments and panels to dynamic display-like animations and symbology for superior communication, Atala can be customised to match any design vision.
Atala OLED lighting solutions combine American and German innovation and engineering to meet and exceed automotive industry standards. Founded in 2010, OLEDWorks is headquartered in Rochester, NY, and has a prestigious manufacturing facility in Aachen, Germany.
Caption: The new Audi A5 and S5, along with the Audi Q6 e-tron, are equipped with cutting-edge digital OLED to customise the vehicle’s appearance with up to eight distinct digital light signatures. (Image: Audi)
Source: OLEDWorks