Multi-Color Corporation and Talkin‘ Things establish strategic partnership to offer connected products
The Multi-Color Corporation (Cincinnati, Ohio), a global leader in premium label solutions announces a strategic partnership with Talkin’ Things, a smart packaging system. This system enables brands to communicate with consumers, protect against counterfeiting, track products throughout the supply chain, and much more.
With this agreement, MCC and Talkin’ Things have established a strategic partnership to raise awareness among brand owners about the rapidly growing trend of connecting products to the Internet of Things (IoT) through packaging. A long-term agreement has been signed to provide joint smart packaging solutions, i.e. NFC/RFID, augmented reality, IoT sensors and anti-theft protection based on EAS technology.
As a result of this cooperation, MCC and Talkin’ Things are strategically focused on connectivity and joining the new world of smart packaging. The old world of traditional packaging was characterised with loyalty to the distribution channels, purchasing data from retailers, counterfeiting and food waste issues and unchangeable promotions within one label. The new world based on smart packaging, offers digitally extended labels protected against counterfeiting and refilling, real-time promotions management, direct communication with end-customers, personalised mobile promotions and rewarding real customers directly through the product which increases loyalty to the brand.
Talkin’ Things and MCC become a one-stop-shop for making products connected, secured, interactive and traceable through the entire distribution chain.
“We are very excited that after extensive joint R&D and a lot of market validation based on common projects in both the USA and Europe, we have entered into this agreement with MCC. We believe that our cooperation will bring great value for our clients,” said Marcin Pilarz CEO at Talkin’ Things. “Thanks to our collaboration with Talkin’ Things, we are now ready to meet our customers’ needs for digitalisation of their products,” said Mark Strauss MCC new business development director.
MCC and Talkin’ Things offer a dedicated implementation technology to all kinds of labelling solutions such as, pressure sensitive, shrink sleeves and roll fed labels. Connected products are beneficial for a number of markets including wine & spirits, healthcare, food & beverage, home & personal care, automotive and consumer durables.
Caption: MCC and Talkin’ Things are set to offer labelling solutions for the smart packaging market (photo: Multi-Color Corporation)