JOLED tests digital signage using OLED technology
JOLED Inc. (Chiyoda-ku, Tokyo, Japan), an OLED expert and manufacturer of 4K OLED by printing technology, started testing digital signage using its OLED displays in cooperation with JR East Retail Net Co., Ltd. (Shinjuku-ku, Tokyo, Japan) at the NewDays stores of JR Ichigaya Station and other stations starting from Sunday, 1 November 2020. Through this initiative, JOLED will demonstrate the usefulness of in-store digital signage using JOLED’s medium-sized and high-resolution OLED displays, aiming to expand applications for various uses of signage.
In-store digital signage is rapidly becoming popular as a new customer communication platform that replaces posters and POPs. Currently, liquid crystal displays are mainly used for digital signage with close viewing distance for indoor use. By taking advantage of the merits of OLED displays, such as high resolution, colour reproducibility, wide viewing angle, thinness, and light weight, you can expect an effect such as richer and more vivid product advertisements, easier viewing of promotional information from any angle, and elimination of constraints for installation space.
The OLED digital signage test will be conducted from 1 November 2020 to 31 January 2021 at a total of three stores of NewDays in JR Ichigaya Station, Sendagaya Station, and Nishi-Ogikubo Station. The OLED digital signage is installed at store entrances, at the top of beverage and alcohol display shelves, or behind cash registers, and projects content such as product PR, campaign information, and video advertisements.
Caption: Utilising the advantages of high-resolution and wide viewing angle for advertising and sales promotion (photo: JOLED)