Identiv’s NFC-enabled smart packaging drives outstanding results for OTACA Tequila
Identiv, Inc. (Fremont, California), a globally active digital security and identification leader in the Internet of Things (IoT), today announced the successful completion of the pilot launch of its near field communication (NFC)-enabled smart packaging for OTACA Tequila. With over 5000 bottles of tequila successfully digitised during the pilot launch, OTACA plans to ramp its production plans with Identiv to an additional 50 000 bottles of Reposado tequila in the first quarter of 2023.
In October 2021, Identiv announced a collaboration with OTACA Tequila to expand smart packaging innovations with NFC-enabled authentication, transparency, customer loyalty, and brand awareness. High-performing NTAG 210u NFC tags power the new smart packaging solution attached to the top of OTACA Tequila bottles. OTACA is the first spirits company to fully digitise its product offerings with NFC.
“From the proof of concept to pilot and now the upcoming production phase, our collaboration with OTACA has delivered significant results,” said Amir Khoshniyati, VP and GM, Transponders, Identiv. “The market demand for OTACA continues to grow. Our NFC tags on OTACA Tequila bottles are propelling global sales by facilitating re-orders, while delivering unparalleled insights into consumer habits and behaviours.”
“We have worked hard to create a highly personalised experience for our OTACA Tequila customers,” said Anthony Accetta, CEO and founder, OTACA Tequila. “Each purchased bottle maps a journey, inviting a digital touchpoint with product provenance and authentication upon every consumer NFC tag tap. We’re looking forward to further growth with Identiv, including plans to expand with Anejo.”
The NFC tag, combined with blockchain technology, strengthens the validity of the tequila’s origins. OTACA Tequila has recently been recognised for multiple awards including 2022 Sip Awards Double Gold, 2021 Cigar and Spirits Magazine World Spirits competition, and 2022 Spirits Business Awards Gold, Tequila and Mezcal Masters category.
Caption: OTACA Tequila is now NFC-enabled thanks to Identiv’s technology (photo: Identiv)