Identiv and collectID activate new collection of digitised jerseys for French football club ES Troyes AC
Identiv, Inc. (Fremont, California), a global digital security and identification leader in the Internet of Things (IoT), has announced that French Ligue 1 football club ES Troyes AC partnered with collectID to digitise their 2022-23 season jerseys using an innovative combination of collectID’s blockchain technology and Identiv’s near-field communication (NFC) tags to offer their dedicated fans a unique collection of digitised merchandise that enhances engagement with their favourite club.
Following a successful pilot activation with players’ jerseys in May 2022, ES Troyes AC expanded its engagement with collectID to include all its home, away, and goalkeeper jerseys sold to fans during the 2022-23 season. The club’s jerseys are embedded with Identiv NFC tags that, when combined with collectID’s technology, unlock a unique digital ID, authenticated by a non-fungible token (NFT), providing Troyes fans access to bonus features like proof of authenticity, special promotions and giveaways, video highlights, and more when tapped with a smartphone. User data from digitised jerseys enable Troyes to gain strategic insights into their fan base. The digitised jerseys powered by The two partners also provide the club with a powerful communication tool for interacting and engaging with fans and a sales channel that extends fans’ shopping experience.
“Identiv is proud to continue its collaborative relationship with collectID,” said Amir Khoshniyati, VP and GM IoT, Identiv. “The pairing of our NFC solutions with collectID’s innovative technology provides ES Troyes AC with a highly secure way to offer unique and personalised experiences to their fans while increasing brand awareness and loyalty, paving the way for other professional sports teams to incorporate NFT technology into their digitised merchandise.”
This new experience gives fans many ways to interact with their favourite team, gain access to exclusive content and promotions, and even be rewarded for their loyalty. ES Troyes AC became the first club in France to offer NFT-authenticated jerseys to their fans, providing them with a unique opportunity to own a piece of the club’s history.
David Geisser, co-founder of collectID, also expressed his excitement about this partnership and the activation. “We are thrilled to be working with Identiv to offer ES Troyes AC and their dedicated fans a new, engaging way to support their favourite football club. Our technology allows ES Troyes AC to connect with their fans in a more personalised and meaningful way, and we look forward to seeing how Troyes fans respond to this dynamic digitised experience.”
Each jersey comes with a unique digital certificate and encrypted data communication confirming its authenticity. For this activation, collectID selected Identiv’s NFC tags featuring the highest security level based on NXP NTAG424 DNA. The unique antenna design and tag conversion allow easy integration into wearables and can withstand over 100 rigorous hot and cold wash cycles and heated dryer cycles. Identiv’s life-of-garment tags with secure authentication are ideal for anti-counterfeiting and verifying proof of ownership, providing a personalized experience within each interaction and drawing the brand and consumer closer through each unique digital experience.
Caption: Identiv and collectID have teamed up to deliver digitised jerseys for ES Troyes AC (photo: Identiv)