E Ink and Cream Guitars debute the world's first colour-changing guitar

Cream Guitars has integrated E Ink Prism 3 e-paper into its Voltage DaVinci design. The E Ink wrapped guitars feature seven colours and enables players to express themselves in unique ways.
E Ink, the originator, pioneer and global commercial leader in e-paper technology, has announced its collaboration with Cream Guitars to feature the world’s first colour-changing guitars. Cream Guitars has integrated E Ink Prism 3 e-paper into their Voltage DaVinci design. The latest models were showcased at NAMM 2025, a major international music trade show which took place from 21 to 25 January in Anaheim, California, USA.
Cream Guitars is challenging legacy manufacturers by adopting cutting-edge technology that not only inspires artists and onlookers but also pushes the boundaries of personalisation and customisation. The E Ink wrapped guitars feature seven colors and enable players to express themselves in unique ways.
Redesigning every part of an electric guitar
"We had the idea to break all the rules of the traditional guitar," said Luis Ortiz, CEO, Cream Guitars. "We’ve redesigned every part of an electric guitar to broaden and enhance the playing experience. Through our innovative collaboration with E Ink, we are providing artists a level of creativity that extends well beyond anything available in today’s market."
E Ink Prism 3 bridges the gap between traditional static materials and digital technology with dynamically changing materials. The Prism 3 technology is known for its low power consumption, durability, and color-changing capabilities, and is disrupting industries, including automobile, fashion, architecture and now, music.
"Cream Guitars is at the forefront of instrument design and this collaboration marks a significant milestone in their commitment to pushing the boundaries of what is possible," said Pete Valianatos, Senior Director of Strategic Initiatives, E Ink. "We are proud to work with them to create an instrument that not only sounds great but makes a visual statement as powerful as their music."
An ultra-low power and energy-efficient alternative
Beyond the color-changing capabilities, E Ink’s technology is ultra-low power and is an energy-efficient alternative to other display technologies available. E Ink's e-paper technology has been designated as a contributor to environmental progress by offering efficient and low-carbon displays. E Ink's commitment to sustainability goes beyond the technology with nearly 60% of its global operations powered by renewable energy and aims to reach 65% renewable energy usage by next year.
Cream Guitars also has a strong commitment to the environment. The company strives to ensure that the woods used in production are 100% renewable and focuses on minimising waste at every step of the manufacturing process. This ensures that their guitars make a minimal environmental impact, while maintaining their high-quality standards.
About E Ink
E Ink Holdings Inc., based on technology from MIT's Media Lab, provides an ideal display medium for applications spanning eReaders and eNotes, retail, home, hospital, transportation, logistics and more, enabling customers to put displays in locations previously impossible. According to the company, E Ink's electrophoretic display products make it the worldwide leader for ePaper. Its low power displays enable customers to reach their sustainability goals. E Ink has pledged using 100% renewable energy in 2030 and reaching net zero carbon emissions by 2040. E Ink has been recognised for their efforts by receiving, validation from Science-Based Targets (SBTi) and is listed in both the DJSI World and DJSI Emerging Indexes. Listed in Taiwan's Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world's largest supplier of ePaper displays.
Caption: Cream Guitars is challenging legacy manufacturers by adopting cutting-edge technology that not only inspires artists and onlookers but also pushes the boundaries of personalisation and customisation. The E Ink wrapped guitars feature seven colors and enable players to express themselves in unique ways. (Image: E Ink)
Source: E Ink