Delta’s Ed Bastian and MediaLink‘s Michael Kassan to keynote at CES 2023

 

The Consumer Technology Association (CTA) announced its CES 2023 C Space keynote conversation, featuring Delta Air Lines CEO Ed Bastian and MediaLink founder and CEO Michael E. Kassan. The keynote, “Building Connection & Community in a Non-Stop World,” will explore how successful consumer brands are combining technology with ingenuity to engage dedicated followers and create superfans.

The C Space keynote panel features leading figures of the marketing world, including Instacart CMO Laura Jones and Group Black CEO & co-founder Travis Montaque, among other guests, who will explore how brands are engaging consumers with increasingly personalised experiences.

“From in-flight experiences to on-demand entertainment and a world of content in between, brands are using creativity, personalisation and humanity in equal measure to win customers’ hearts and minds,” Bastian said. “This panel is all about the transformative power of connecting — with ourselves, with each other, and with the world we inhabit.”

“Delta has transformed travel for the delight of consumers and has set a high bar for brands,” said Kassan. “I look forward to diving into the learnings with Ed, as well as our panel of marketing leaders, and offering the industry some inspiring takeaways.”

“The almost sold-out C Space will showcase the innovations shaking up the marketing world and their ripple effect on human behaviours,” said Gary Shapiro, president and CEO, CTA. “We’re thrilled to welcome Ed and Michael back to the keynote stage to share their perspectives.”

Bastian is a familiar face at CES, having delivered the first keynote remarks by an airline executive at CES 2020. Kassan is also a regular participant on the C Space keynote stage. They join CEOs from John Deere, AMD and BMW as part of the CES keynote lineup.

C Space at ARIA Resort & Casino brings together the marketing, advertising, media and entertainment communities. At one of the biggest C Space events to date, exhibitors will include Amazon Advertising, Discovery, The Female Quotient, Google, LG Ads, Microsoft, NBCUniversal, The Nielsen Company, Omnicom Media Group, Pandora, Roku, Samsung Ads, SiriusXM, Snap, T-Mobile, TikTok, Uber Ads, Walmart Connect, Warner Bros., WWE, Xumo and more. The C Space keynote takes place on 5 January 2023 at ARIA.

Owned and produced by CTA, CES 2023 will take place in Las Vegas on 5-8 January 2023 with Media Days taking place 3-4 January 2023. Attendees will experience new technologies from global brands, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. The show will highlight how innovations in sustainability, transportation and mobility, digital health, the metaverse and more are addressing the world’s greatest challenges. Audiences will hear from industry experts during live keynotes, including leaders from John Deere, AMD, BMW and Delta.

Caption: Impressions from CES 2022 (photo: CTA)