CYNORA appoints new Chief Marketing Officer
CYNORA, a leader in blue thermally activated delayed fluorescence (TADF) materials, has appointed Dr Andreas Haldi as its Chief Marketing Officer. With his strong technical and business experience, Haldi is expected to reinforce CYNORA in the forthcoming commercialisation of its high-performance blue OLED materials.
The company from Bruchsal, Germany, is preparing the commercialisation of its emitting materials for OLEDs. The hiring of Andreas Haldi is reported to further enhance its already good relationships with the major key display makers and to prepare with them the implementation of CYNORA’s materials in their products. Andreas Haldi has close to 15 years of experience in the OLED materials field and profound knowledge of the Asian display market. Prior to joining CYNORA, Haldi held manager positions in R&D and sales at Novaled GmbH. For the last five years he was headquartered in Seoul, Korea, as Novaled’s representative in front of the major AMOLED display makers in Asia.
“I am very happy to get Andreas on board,” says Gildas Sorin, CYNORA’s CEO. “We are preparing ourselves intensively for the commercialisation of our blue emitters. Thanks to his proven skills in OLED technology and with his experience in Asia, he will help us to build up our success as a leading supplier for TADF materials.”
“I am looking forward to joining CYNORA,” adds Andreas Haldi, “CYNORA has shown its expertise and its impressive capability to progress rapidly during the last 8 months. CYNORA has a great potential to become key player in the OLED material industry.”
The appointment of the new CMO is a significant signal of CYNORA’s further development and its forthcoming market entry. Blue TADF-based emitters are said to enable a significant reduction of the power consumption in OLED devices and will allow higher display resolution. CYNORA owns a broad IP portfolio with over 100 patent families and is aiming for over 600 patents.