Checkpoint Systems debuts MicroFlex: Unique RF label protection for eyewear and hard-to-tag retail merchandise
Checkpoint Systems (Thorofare, New Jersey), a leading global supplier of electronic article surveillance (EAS) and RFID solutions for the retail industry, announced its new MicroFlex solution – a unique RF label that is designed to help retailers reduce external shrink on traditionally hard-to-protect merchandise.
With the majority of retailers choosing to display merchandise openly to allow customers to try before they buy, MicroFlex helps improve the customer experience by enabling full interaction with the products, while simultaneously deterring opportunistic thieves.
An alternative to hard tags, MicroFlex features Checkpoint’s clear Micro EP labels with visible circuit and the company’s trademarked Black Lock logo, both of which discourage potential dishonest shoppers. MicroFlex can be easily applied, both in store by staff or at the point of manufacture by brands themselves.
Retailers that have introduced Checkpoint’s 2928 EP Clear Micro Tamper Tag onto other merchandise, such as cosmetics, have seen shrink reduce by 30% or more and sales increase by 10% or more. The versatility of the new solution, which features a small label on an adhesive carrier, means that it can be used on a diverse range of metallic items such as jewelry, small accessories, golf clubs, handbags and kitchenware to name a few.
According to Carl Rysdon, vice president of Inventory Control Solutions for Checkpoint Systems, “MicroFlex offers minimal impact on the customer experience and product display, while carrying the Black Lock logo for maximum deterrence using the smallest, best-performing label on the market. In addition, it improves the checkout experience, as the label is quickly deactivated at the point of sale and can be removed at home.”
Caption: Checkpoint’s 2928 EP Clear Micro Tamper Tag (photo: Checkpoint Systems)