CES 2021 is all-digital
The Consumer Technology Association (CTA) is reimagining how to connect exhibitors, customers, thought leaders and media from around the world while prioritising health and safety. Therefore, the CTA has announced that CES 2021 will be an all-digital experience.
For more than 50 years, CES has been a global stage for innovation. And CES 2021 is intended to continue to be a platform to launch products, engage with global brands and define the future of the tech industry. According to the organisers, with the growing global health concerns about the spread of COVID-19, it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.
An all-digital CES 2021 will allow the entire tech community to safely share ideas and introduce the products that will shape our future. Attendees will be able to participate in all the awe-inspiring moments of CES wherever they are in the world.
Keynotes and conferences will be completely online, and there will be a digital product showcase. With this digital evolution of the CES show floor, participants will be able to explore products and services, based on individual interests and businesses, through dynamic product showcases or live demos.
Moreover, it will be possible to engage with the brands, thought leaders and business connections with live interactions, meetups or roundtable discussions.
The event will be held in the first week of January. CTA plans to return to Las Vegas for CES 2022, combining the best elements of a physical and digital show.
Caption: CES 2021 will be an all-digital event (photo: CTA)